Media kit
Logo, colors, and type for anyone placing the Mention Science name next to their own.
Logo
The lockup is the mark and the name. Use the mark alone only when the name is already beside it.
Smallest size. The mark is 24 pixels tall.
Color
Ink, navy, and science blue are the logo. Amber is for buttons. The others are for the page and for text. Choose a hex to copy it.
Ink
Text, and the left quotation mark on white.
Navy
Dark backgrounds, including the homepage.
Science blue
The right quotation mark, and the period on white.
Science blue, on dark
The right quotation mark and the period on navy.
Amber
Buttons.
Signal
A filled result in a chart.
Amber text
Amber when the words have to be read on white.
Surface
A band behind a section.
Paper
The page.
Type
How often you are named.
Plus Jakarta Sans extra bold. Headlines.
Mention Science.
Plus Jakarta Sans bold. The wordmark. The period is Science blue, not Ink.
- RegularHow often the answer names you.
- MediumHow often the answer names you.
- SemiboldHow often the answer names you.
Inter. Regular for reading, medium for labels, semibold for a short emphasis.
Plus Jakarta Sans and Inter, from Google Fonts.
Rules
In a sentence, write Mention Science with no period. The period belongs to the logo, in Science blue.
The right quotation mark stays Science blue. On white that is #2F6BFF and the rest of the mark is Ink. On navy or a photograph, the rest is white and the quotation mark is #5B8CFF.
Keep clear space the width of a quotation node on every side.
Don't redraw, rotate, stretch, outline, or shadow the mark, and don't put it in a box.
The wordmark is Plus Jakarta Sans Bold, tracked slightly tight. Don't set the name in Inter, italic, or capitals.
Amber is for buttons. It is too light for a sentence on white. Use Amber text for words.
Navy is a background. Ink is for text. Don't swap them.
Colors in the charts belong to the data. They are not part of this palette.
The dashed line is the closest anything else should come.
- Mention Science.
Don't set the period in ink.
Don't recolor the mark.
- Mention Science.
Don't set the name in another typeface.
Don't stretch the mark.
For a use these rules don't cover, write to [email protected].