Mention Science.

Research

Research is the operating system of Mention Science. We study how AI assistants choose which brands to name, and we use that programme in client work. Every study we publish is listed here, newest first.

ChatGPTFanout queries29 September 2026
Why ChatGPT includes some brands in its web searches, and leaves out others it already knows
Antony Deroshan · Co-founder, Mention Science
When ChatGPT looks something up, it writes its own search and often puts brand names in. This study asks which brands get written in, and why a brand the model already knows can still be left out.
Read the study